Why video marketing is important?
It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second-largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Here are the top 10 reasons why video marketing is the most preferred medium nowadays. Just have a look!
First off, utilizing video in your content marketing efforts will no doubt improve your SEO. As it impacts greatly in the organic and different search ranking engine and will ultimately stand you out. How much of your latest blog post did readers consume? Did they re-read parts of it? Or come back to it later and read it again? Did they share it with friends? The truth is, it’s pretty hard to answer these questions on text-based content. The Video, on the other hand, has this feedback loop built in. Measure click-through rate, drop-off points, or a number of times watched. You can even drill this down to an individual level.
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. There are a few things you need to take care of when creating video marketing campaigns: Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products and services. Give potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more.
Stronger Consumer Attention
Videos have been proven to demand more consumer attention than any other medium. And while we’re in the midst of what some might call a content-overload for consumers, capturing attention is particularly key.
We’ve heard over and over that visual content is the key to great engagement. The Video is no exception. So when you’re considering what types of posts to schedule on social networks in the coming weeks, think video: audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.
Higher Retention Rates
65% of viewers watch more than ¾ of a video, which is more than we can say about text-based content. So if you have a message to get across and why wouldn’t you if you’re creating content? Then video might be the way to go.
Rise in Accessibility
While creating a video used to take many months and many thousands of dollars, the production of great video content has become much more affordable in the last few years. Companies like VideoMakerFX, GoAnimate, and Sellamations make the creation of video as easy as writing a blog.
Stronger Emotional Connections and Message delivery
The Video is the most powerful way to evoke emotions online. It’s King because it offers a slew of attributes above and beyond traditional content like the tone of voice, face expressions, and music, to name a few.
While you may not have felt the immediate need to run out and buy a product from an emotion-filled video, they will likely be at play later on in a more subtle and subconscious way. Evoking emotion in marketing has been proven to positively impact consumer decision-making, even in B2B markets.
Increased Customer Conversions
The number one reason for using video in your content marketing plan? Video converts more customers. Simple, right? Recent research shows that 71% of marketers say video conversion rates outperform other marketing content. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%.